Installment and Buy Now, Pay Later (BNPL) options (web, mobile, app) were integrated into insurance products
BNPL in all main insurance products in PROM
BNPL and Installment User flow testing for MVP 0
This examples shows how I designed 2 customer paths based on different inputs from the business depending on the accounting scheme and technical implementation.
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Mobile BNPL Prototype
Testing user flow with new components.
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A/B Testing
Installment Plan in MVP 1
After selecting the visualization options and coordinating the components with tech leads and the design system lead, I updated the options for the customer journey. I thought out alternative scenarios. I wrote the text and coordinated it with the marketing's UX writer. I gave the layouts for development and conducted a design review. Also, I developed a mobile version variant.
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BNPL Components
The design of the component includes different states depending on the period for which payment is taken in installments.
CRM Newsletters, Stories, Landings, Banners
The design of the marketing materials was developed in collaboration with an illustrator. Each activity had analytics and its own UTM tags for accounting metrics and was reflected on dashboards in Power BI reports for management (product owners, department directors, managers)
